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Traditional media such as the press and broadcasting are losing ground to internet and social media. In many countries digital media already attract most of the attention and advertising revenue, especially among young generations. Digital platforms increasingly determine our news and our views, with a great impact on ourselves and our societies. On the one hand there is more information available than ever before, but at the same time there is more fake news and other anomalies that undermine the social trust on which journalism and media rely in order to fulfil their service to society.
In my lecture I will focus on the fundamental challenges these changes poses to the journalistic profession, the necessity to rethink its mission, and to consider other approaches for the future (civic or constructive journalism?). Another important issue is the role of media governance. How can communities shape their own communication structures that do not merely serve commercial goals, but first and foremost social and cultural objectives? These issues are also relevant for media ecologies at a regional and local level and in the context of small communities (in scale, language, and resources).
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