Masterclass Series

Organizers:

Date:

April 14 – 28, 2026

Time:

6:30 PM – 8:30 PM

Fee:

Awg. 150 (single session) or Awg. 400 (full series)

Location:

Room B, University of Aruba

Masterclass Series: AI for Small Island Economies: Tourism, Intellectual Property & Digital Value Creation

Description:

Masterclass 1 – 14 April

AI+ Tourism: Service Excellence at Scale
Artificial intelligence is rapidly reshaping how tourism businesses operate and communicate with guests. In a tourism-driven economy like Aruba, the challenge is not simply adopting AI, but using it in ways that strengthen service quality, cultural authenticity, and operational efficiency.

This masterclass explores practical AI applications for hospitality, tourism services, and customer communication. Participants will gain insight into how AI can support multilingual guest interaction, streamline service workflows, and enhance reputation management while preserving the human touch that defines Aruba’s hospitality experience.

Masterclass 2 – 21 April

AI, Intellectual Property & Monetization in the AI Era
As AI-generated content becomes increasingly common, questions around ownership, copyright, and ethical use are becoming critical for businesses and creatives alike. Who owns AI-assisted work? What can legally be sold or licensed? And how can organizations avoid reputational or legal risks?

This masterclass provides a clear and practical overview of intellectual property considerations in the age of AI, helping participants understand how to responsibly monetize AI-assisted work while protecting originality, credibility, and brand integrity.

Masterclass 3 – 28 April

AI + The Orange Economy: Creating Marketable Digital Assets
AI is opening new opportunities for creatives, entrepreneurs, and small businesses to transform ideas, culture, and expertise into digital products that can reach global markets. For small island economies, this represents a powerful pathway toward economic diversification.

This session explores how AI can support the development of marketable digital assets, from visual content and design resources to knowledge products and digital services, while maintaining cultural authenticity and sustainable value creation.

Facilitator:

Marushka Andrews is an interdisciplinary educator, strategist and creative professional, with 13+ years of higher education teaching and 20+ years of professional design experience. She has taught at the University of Aruba, Fontys University of Applied Sciences in the Netherlands, and Higher Colleges of Technology in the United Arab Emirates, with a focus on business, marketing, and applied media. Her work examines the responsible application of artificial intelligence in communication, entrepreneurship, and the creative economy, highlighting how emerging technologies can support innovation, cultural authenticity, and sustainable economic opportunities within tourism-driven and creative markets.

Register Here